For the first time in a long time, I took a break from it all and actually watched through a whole movie (after devouring a profligate amount of… fruit coffee cake!). 300 was the movie, as championed by Frank Miller.
Somewhere during the movie I had the oddest of epiphanies — and I’m not sure whether it’s because moviemakers tend to come from this sort of background or whether the same mentality actually applies one and the same… but, basically, the conjecture goes like this: advertising professionals are the modern analogues of religious idols.
So, the Persians had these Immortals, the personal army of the alleged God, the Persian King. They had their mysticism and magic and all that glitter (literally). They make people fear them, believe that aluminum is steal and all that… and thus sway them to kneel to them.
Similarly, advertisers have these Innocents, the open-minded modern public, who can be led to believe in anything were a “solid” line of reasoning “provided.” They have their tricks and campaigns and all that flattery. They make people buy things, become things, and turn into things…. and thus sway them to make others pay for them. (No one cares about kneeling nowadays. Modern homage is about getting paid from effort other than your own.)
Coffee has the same effect on me as margaritas would have on others. I’m collapsing. Good night!
