Written by ina on Thursday, 9 of October , 2008 at 7:18 am
Tags: consumer preferences, econ, Halloween, marketing, masks, secondlife, skin
It seems like there are three general consumer types for skins:
- newbies trying to find their first skin
- people trying to find a skin to identify with/bond with
- fashionistas who would wear the latest rage skin or pretty fashion finds
With enough Type 1’s (who generally go for the L$1 option) visiting, you can accumulate several thousand $L a day at least. But, they’re generally clueless, and many actually end up begging you for the L$1. Sometimes, they also ask nubbie questions, “how do I take off this L$1 skin I got from you?” Or worse, “how do I take off this skin [weird name - it’s obviously someone else’s skin but they’re nubbie so they think it’s yours]?” Type 1’s are to be avoided. They aren’t really worth the customer support to coax.
Type 2’s generally don’t purchase a new skin, lest they “lose” the look and get confused on not looking like themselves. Type 3’s are the ones who often buy skins from many of us. Now, I’m thinking about Type 2’s - I’m actually kind of a Type 2, or was… I ventured into skin creation since my previously penurious avatar-self couldn’t afford to buy her own premium skins (this was before I became the spoiled protégé of far too many designers <3). Anyway, I have an idea that might coax Type 2’s into taking a look at new skins (at least).
In theory Type 2’s have already bonded with their current skin, but they wouldn’t mind wearing a mask - especially during mask season, such as Halloween. They’d likely look at the mask, or if not, they’d definitely look at it after the lag and crowd and hunts ubiquitous across the grid - in the Nov 5th event. So ergo the idea:
Trick’o'Mask (with trade-in’s for discount or additional freebie). Yup, that’s my idea. Implementation steps follow:
- create masks based on the faces of new skins (or skins you want to promote);
- put it out front like Halloween goodies;
- if you’re curious at results, try having “mask trade-in’s” that come with irresistible offers, such as 50% off or a special goodie - but the idea is that the mask would activate a discount or special pricing, not just another freebie. (Skin City merchants: scripts and promotional textures and Halloween box for the event will be provided… but suggestions welcome!)
- Nov 5th Event: We’ll celebrate Guy Fawkes Night with an open fashion show parade that’d show off the masks (if it gets too crowded, the event would move to the 4-sim Sky Globe venue down the street) - everyone who has a mask gets to walk on the runway!
It’s an interesting test to see what happens, whether or not we get data, my idea just might also prove to be a unique and interesting Halloween Trick’o'Treating event at Skin City.